Y'all will need reviews for your product afterwards y'all set your product listing. Subsequently yous terminate reading this blog mail service you can outset using Salesbacker for gratuitous to assist become more product reviews. Click here to brainstorm.

This guide is meant to walk y'all through the steps of setting up your first Amazon listing. Although each product is unique and may crave additional fields on Amazon, this step-by-pace will cover all of the basics.

By the end of this commodity, you should be able to accept each step yourself and use them to create your own Amazon product list. For the sake of instance, I'll be creating a listing for a water bottle, and because this isn't a true product of mine, I won't make it through all the shipping setup.

Let'southward leap in!

STEP #one: Later logging into your Seller Fundamental account, click on "Add a Production" nether the Inventory drop down carte du jour. (Notation: You can also upload products past clicking on "Add together Products via Upload". This method is beneficial for diverse kinds of products, but if this is your offset listing, you may be overwhelmed by the spreadsheets involved.)

Pace #ii: On the Add a Product page, you may choose from three methods. First, yous can add a product which is already on Amazon. You tin do this by searching for the product past name or product ID. Second, you tin can click on "Create a new product listing" only below the search box. This is to be used if you are uploading a brand new product that is not currently selling on Amazon. Tertiary, if yous're wanting to upload multiple products at once, you can utilize the "bulk upload" characteristic to the correct of the screen.

For the sake of this guide, I'll exist showing you how to create a new product listing with the second method.

Pace #3: One time you've clicked on "Create a new product listing", y'all'll be asked to assign your new product to an Amazon category. You may find the category i of 2 ways: using the search feature or by browsing the categories.

For sake of ease, I like to simply use the search engine role.

Footstep #4: After typing your product into the search bar, you'll be given all of the possible categories for that specific product. For my h2o bottle, I am given 12 dissimilar choices in which my water bottle will fit. Choose the ane that is most appropriate to your product.

For my water bottle, I'll choose the fourth choice, "Sports Water Bottles".

Pace #5: Fill up in the Listing Info for your new product. On the next folio, you'll notice that your list information is divided into 7 tabs: Vital Info, Variations, Offer, Images, Description, Keywords, and More Details.

I'll walk you through the major fields of each tab, but allow's beginning with the start tab - Vital Info.

Tab #1 - Vital Info

1. Product Proper name:

Your product name will be the title each customer sees on your list. It'south essential that you pack as many keywords and features every bit possible into your title. Instead of simply using "Water Canteen" every bit my product name, I used "Lightweight Insulated H2o Bottle, 18 oz., for hiking, camping, biking, and work". And my title could go along as long as I stay within the 250 characters limit.

For more than direction as to how to create your championship, bank check out our other commodity "How To Optimize Your Amazon Product Championship".

ii. Manufacturer and Make Name

If you're selling your own private-label product, you'll only utilize your make/company name for both of these fields.

3. Manufacturer Function Number

You lot won't need this unless you're production is actually a replacement part for another production.

iv. Package Quantity

Since I'm not selling a 2 or three pack of water bottles, I'll enter one hither.

five. Material Type

Click inside the field to be given a list of materials to cull from. I'll pretend my water bottle is fabricated of plastic.

6. Color and Color Map

I enter the color of my product, but I leave the Color Map field empty. If you're planning on selling multiple colors, you'll make that clear when we come to the Variety tab.

7. Shape

If this doesn't apply to your production, get out it bare. I used "Round", merely I call back most customers would approximate that.

eight. Lens Color

You can leave this bare as well unless your product actually has a colored lens.

9. Size

Here I could employ either 18 oz. or X-Large, depending on what I desire to emphasize.

x. Mitt Orientation and Tension Supported

Neither of these apply to my water canteen.

11. GTIN Exemption Reason

Most products are required to have a GTIN (Global Trade Identifier Number) which is generally something similar a UPC or (for books) an ISBN. However, you lot can be given an exemption depending on your product category. If you're interested in pursuing an exemption, here'due south Amazon's guide to product categories and exemption possibilities:

12. Related Product ID Type and Related Product ID

If your product is linked to some other product, you should enter the other product'southward ID hither. For example, if my water canteen was only compatible with a specific bicycle, so I'd link my h2o canteen to the bike's UPC here. If your product is a solo product, exit these fields empty.

13. Item Display Dimensions and Weight

Here, you'll enter the length, width, and weight of your product.

14. Weight Supported and Display Maximum Weight Recommendations

These don't utilize to the water bottle, merely if your detail is designed to support weight, and then give the customer that information in these fields.

xv. Shaft Length

Moving on.

16. Product ID

As I stated in a higher place, every product volition need a Product ID in order to exist sold on Amazon. This ID (by and large a UPC) will distinguish your production from every other product. You tin can bank check with the manufacturer for this data or if you've created a private label product you'll want to purchase a UPC code for your new product. There are a variety of websites that sell UPC codes in various bundles (merely search for cheap UPC barcodes).

Congratulations! You've completed the first tab of information in your listing. Let'south move on to the second tab, Variations.

Tab #two - Variations

If your product will come up in a multifariousness of colors or sizes or any other distinct varieties, you'll need to indicate that here. Simply open up the driblet down menu and choose the type of variation that fits your product.

After you lot've chosen a variation, more fields will be revealed to give extra clarification to your product list. Simply fill in the dissimilar variations you accept inside that theme, then click Add variations.

Once you've added the variations, they volition appear beneath. At present but fill in the advisable information for each variation, and you're done!

1 more tab done! On to the next!

Tab #3 - Offer

1. Import Designation

You are non required to fill in this tab, but if it will help you, choose the appropriate designation.

2. Country of Publication

Skip this unless your production was published.

3. Seller Warranty Description

If you offer whatever kind of warranty or guarantee on your product, enter it here. I typed, "If for whatever reason y'all are unhappy with the h2o bottle, nosotros offer a full, money-back guarantee."

4. Release Date

If yous wish customers to know when you released this product, practise then here. Most sellers will exit this bare.

5. Country every bit Labeled

If your product was non made in the Usa and your label reveals the origin land, you tin can include that information here.

6. Is Gift Wrap Bachelor and Offering Tin Be Gift Messaged

If you're not using Fulfillment past Amazon and want to permit for gift wrapping and gift messages for your production, you can do that here.

vii. Tax Code

If you lot are using Amazon tax collection services, yous tin can enter your code here.

8. Fulfillment Latency

If y'all're not using Fulfillment by Amazon, yous can indicate the fourth dimension it volition accept for you lot to send the product one time it has been ordered.

nine. Restock Engagement

You can leave this field empty.

ten. Legal Disclaimer

Mine reads, "As always, please read and comply with all labels and warnings".If you lot're not sure about the exact wording of your disclaimer, consult your manufacturer or seek legal aid.

11. Get-go selling date

Just choose the date on which you lot'd like your product to be available on Amazon.

12. Signed Past

If your product is signed by an private, yous can include that information hither.

13. Fulfillment Channel

At this betoken, you'll choose whether y'all want to fulfill the orders of your production or allow Amazon to fulfill them. I heartily recommend using Fulfillment past Amazon if at all possible.

Boom! You're done with Tab #3!

Tab #four - Images

On the Images tab, simply upload the appropriate images for your product. Remember to comply with the guidelines given by Amazon on this page.

If you want more management for your production images, be sure to cheque out our other commodity, 4 Photograph Fails to Avoid on Your Amazon Listing.

Tab #5 - Description

The Description tab is divided into two sections: Key Product Features and Product Description.

Key Product Features

The Cardinal Product Features fields will become your bullet points of located near the elevation of your listing, like this water bottle listing:

At that place are ii facts you demand to know about your product features:

1) Though Amazon claims it does not, many expert sellers have verified proof that Amazon ranks your product based upon keywords inside your product characteristic bullet points. I recommend shoving as many unique keywords equally y'all tin into these features.

two) Amazon says they limit you to 100 characters per field. Notwithstanding, if you use more, the words still appear on your list (they don't truncate the judgement). Now, Amazon may somewhen begin great down on lengths of your Key Features, only as of now, they don't seem to listen. My recommendation? Use equally much space equally you lot can, and fill that space with keywords.

Product Clarification

The Production Description is one more than opportunity to sell your product to your customer.

Employ this field to sell the client on the benefits of your product. Don't but talk about the features, merely aim to explain how your production solves your client's bug. You will be limited to 2,000 characters.

Woohoo! You're on to Tab #6!

Tab #6 - Keywords

Your Keyword tab is a fundamental part of your Amazon list. Although no customer will really see the information y'all input here, Amazon volition use this data whenever customers search for your product or related products.

Search Terms

Fill each search term field with every bit many unique keywords equally you can, and separate each keywords with a comma. Call up, there is no demand to repeat keywords, so if you've used a keyword in your championship or bullet points, y'all won't need to use it again here.

This is why intense research into your keywords is so essential. You desire to take plenty keywords to use in your championship, bullet points, and in these search terms.

Platinum Keywords

You are not a Platinum Seller, so move along.

Subject Matter, Other Attributes, Intended Use, and Target Audience

The adjacent 4 sections are all fields based on drop down menus. Simply click on each field, and you lot'll be given a drop downward menu of related choices.

You lot may be tempted to skip this part of the process since information technology does accept some time to consummate (and by tab #6, yous're sick of it). Only call back, Amazon uses all of this data to catalog your product for customer searches.

Why non requite them as much data as possible?

Oh, and by the way, you're on your concluding tab!

Tab #7 - More Details

I'm non going to walk through the More Details blog for three reasons:

ane) This tab is customized based upon your product category. If you're not in the water bottle category, information technology won't help you to evidence you how to fill this section out because my fields will exist different than yours.

2) Information technology'due south pretty cocky-explanatory. You simply walk through every field and fill in every bit many every bit yous can. Some fields will have nothing to do with your specific production, but others could exist helpful for Amazon to know nigh.

3) This is the longest tab out of them all!

Just I do need to indicate out that this is the tab on which your price is determined. Y'all should have 2 specific places to enter a cost:

  • Manufacturer's Suggested Retail Price: This is non the price your customer will pay. It'southward only the toll you make up one's mind a customer could pay if you weren't and then generous. On your actual listing, it appears every bit the list price. In the case below, the seller entered $35.95 into their Manufacturer'southward Suggested Retail Price field.

        In the finish, this price becomes an "anchor price" for your product. It gives your

customer a sense of comparison and evokes the awareness of a good bargain. Choose

this wisely.

  • Auction Cost: The Sale Cost is the actual cost your customer volition pay on your listing. In the higher up previous instance, information technology's the $11.97 below the List Price. If you'd like more direction on finding the right price for your production, follow my 3-step process in our article, Follow These Three Steps to Decide Your Pricing Sweet Spot.

As I said earlier, the rest of the fields should be adequately explanatory and customized to your fields. Recollect that many of these fields are optional, so if you don't understand them, you lot can probably skip over them.

Conclusion

Once you've walked through each of these steps and filled in the essential information for your product, it's time to click on the "Salve and Terminate" link at the bottom.

If the link is however shaded out (not allowing you to click on it), this is due to a missing piece of essential data. Wait back at the tabs and come across if there are any that are tagged with a caution exclamation icon.

If so, go to that tab and make full in the field that is highlighted in red.

If you are still having difficulty, don't hesitate to use Amazon back up by opening some other browser window and going back to your main Seller Central dashboard. Click on the "Help" link in the top, correct-hand corner of the page, then follow the appropriate steps.

Iii cheers for you! You just completed all of the steps required to become your product up on an official Amazon listing!

Of course, you yet take to ready up your shipping options if you're using Amazon FBA, only if you tin handle the list part, shipping will be a breeze.

And depending on your production, you may have a few more fields to fill in. But by at present, all of your basic info should exist good to go.

Keep plugging abroad! You lot've got sales waiting!

Alright yous finished reading. Now that you've ready your production listing, your next footstep is to focus on getting production reviews. One of the best means to get production reviews is to only inquire your customers. Use Salesbacker to automate the process of asking for reviews (takes less than 7 minutes to go upward and running). Click here to kickoff for gratis.